Can these new golf clubs KILL the big brands?

Bettarnardi is brand thats synonymous with high quality Putters… until now! In this video Rick Shiels puts to the test, Bettarnadi's first steps into the Golf Iron market with their latest Cavity Back Iron design. But they come at a serious price point, but can they compete with the big brand names? Watch the video to find out!

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Hi I’m Rick Shiels, welcome to my channel RickShielsPGAGolf. This YouTube channel is designed to help you play better golf, also to help you enjoy your golf more!

I specialise in golf club reviews, golf club unboxing, golf club news, golf club head to heads, and all about golf clubs.

I also want to make you play better golf by providing coaching video on all topics about golf, how to fix your slice, fix your hook, help you drive the golf ball longer, hit your irons more pure, hit your irons closer to the hole and help you draw and fade your golf shots.
I will also help you lower your score by chipping better by stopping you duff and thin chips, pitch the ball closer and also create backspin. Also I will provide you help to putt better and hole more putts!

On this channel I also make fun and entertaining golf content based on crazy and sometimes “gimmicky” golf clubs. I like to cut through the marketing hype about products and I like to give you the honest truth about golf equipment.

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25 thoughts on “Can these new golf clubs KILL the big brands?

  1. After I heard the price I lost interest. I wouldn't play any club at that price. Golf club manufacturers have lost their damned minds. Bring back Golfsmith and Snake Eyes so I can go back to making my own.

  2. What I find hysterical is that you nit pick everything wrong with them, you don't like them, they have to much offset or to boxy or to sharp of an edge yet when Fred Couples does a review on them, he couldn't say any more positive things about them (including the hosel.) Wonder who us consumers are actually going to listen to for a review on these.

    And before I get smashed in the comment for "Well Freddy loves Bettinardi and they pay him." comments…..Bettinardi doesn't pay any of the players on LPGA, PGA, Champions or Mini Tours.

  3. rick please dont mention taylormade….there could be another court case on the way…..????????????????????????the irons do look good….

  4. In reference to your tid bit on Bettinardi products at other brands, I’m not sure if this is correct but I was under the impression he actually worked for Scotty Cameron and is in fact the one who designed tigers putter. Thus making those numbers you said in the beginning a little low…

  5. I wish them well. I do love their putters, but this reminds me a bit of Cannondale. 1990s Cannondale bikes ruled the peleton. Early 2000s the son took over and decided to branch out into another 2 wheel transportation vehicle – a motorcycle. The off-road motorcycle was horrible, and the company as we knew it (it was bought out by a European company) went bankrupt and was no more. Good luck, I wish them well. I’ll never be able to afford these clubs new. Maybe in a few years I’ll find them thrifting.

  6. Isn't it a bit insulting to say Bettarnardi is "dabbling" in the iron market? The amount of research and time that went into developing these irons is a bit more than dabbling.

  7. I'm in the UK. These are Made in the USA which if I was American would be a consideration. Supports, all be it a limited number of jobs but rare these days and a dearer labour market, so more expensive production costs. Of the two clubs in the range I think the Blade looks to tick more boxes in its category then the CB's. If you get a chance Rick.

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